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You are not your User. Seriously, you aren’t.

A QA engineer walks into a bar. Orders a beer. Orders 0 beers. Orders 99999999999 beers. Orders a lizard. Orders -1 beers. Orders a ueicbksjdhd.

First real customer walks in and asks where the bathroom is. The bar bursts into flames, killing everyone.

— Brenan Keller (@brenankeller) November 30, 2018

I know, it’s not the funniest “joke”, but it does summarize my talk kinda well. There’s a huge gap between what developers think their users do and what their users actually do. My suggestion to close this gap: usability testing. A brief summary of the talk’s content:

1. You are in the top 5% of computer literacy
2. Your understanding of tech > other people’s understanding
3. Base software on facts, not assumptions
4. Implement UX tests as early in the process as possible
5. Prototypes are—for users—the real thing
6. UX designers cost < Development costs

I can’t prove any of these statements, but you’ll see in the talk:

Talk in February 2020 at Smart Mobile Factory in Berlin.

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