My face, when I hear for the sixth time that “we as stakeholders know what our users want”. You don’t. You are not your user. Neither am I, but that’s my only job: to research your users’ actual needs.
This is also my general approach to design. Most developers, PMs, or other stakeholders cannot step out of their shoes when making software and disregard the fact that other humans might not be able to use their software.
I also strive to design digital interfaces with a focus on pragmatism and usability. I work for your customers. While visually beautiful interfaces are undoubtedly a part of that, I specialize in the research behind it and the resulting usability. An artsy website that takes you on a quest to find its menu is—in my eyes—not a good fit if you want to sell something.
My goal is to solve concrete problems and thus improve the usability of software products. With this, I also want to pursue your goal, whether it is the increase in turnover, a more benevolent user base, or any other goal you might have. In addition to typical design methods, I also use qualitative and quantitative market research methods to achieve these goals.
TL;DR Let me help you earn more money by ensuring your users customers can access your software as easily as possible. I work together with you, your developers, your PMs, and your clients.